Brahma | Social Media Event

Investment in the soccer arena had already been the focus of Brahma beer for some years and that reached its peak in 2010, when the brand became FIFA Soccer World Cup official sponsor. In this note, the challenge was to create a sustainable project for a community at Governador Island – Rio de Janeiro, which would relate Brahma brand to sport. Marketing Vision promoted a celebration game with the presence of famous players. The field, scoreboard and bar were renovated with an opening barbecue, which everyone enjoyed happily.