L’Oréal professional | Launching of INOA

For the first time, L’Oréal Professional would not take part of Hair Brazil, one of the most famous trade shows of the Hair Salon market. To put in an appearance and introduce their INOA collection (a new hair color concept) to the professionals of the industry, we developed a concept event alongside to the show. The event had a runway, Coiffeur Star Show, DJ Gra, Absolut bar service and an atmosphere with exclusive movie projections by artist Muti Randolph performing a jam session with a ballet show on the projected walls.