Stella Artois | Buy & Win Promotion

In charge of the brand national account aiming at leveraging sales and strengthen the positioning of one of the most traditional beers in the world.

Therefore, we created and implemented the “Stella Artois Exclusive Collection” promotion awarding consumers with bottle openers serving also as cup holder and collectable wine glasses.

Over the four quarters of 2011, besides the regional chain stores all over Brazil, the promoters also introduced the product and the promotion at the major POS of Carrefour, Wallmart and Grupo Pão de Açúcar chain stores.

Supporting communication was carried out by means of merchandising material (special counter, leaflets, promoter’s uniform), supplements, online content and radio spots.